Overview / Business Graph / Customer Graph
03 / Customer
CRM completely
CRM completely
reimagined.
A customer is not a row in a table, but the center of a network: machines, contracts, contacts, emails, offers, tickets and revenue — everything connected, everything accessible with one click.
// Customer Graph
Customer
Machines
Contracts
Revenue
Tickets
Service
Offers
Emails
Contacts
Customer
Revenue potential
Linked object
The difference
From the table row
From the table row
to the relationship network.
Classic CRM shows fields. The customer graph shows relationships — and thus what really matters.
// Classic CRM
A record with fields
CustomerRevenueStatus
Sample GmbH—active
ContactTel.Region
For the rest: open five more systems — documents, tickets, service, offers.
// Customer Graph
A network that connects everything
- History, open issues and evidence without switching systems.
- Cross-sell and up-sell opportunities become visible.
- Every node leads to the real document or ticket.
A click on "Revenue" shows which machines, contracts and offers are behind it.
What the network makes visible
Three questions, answered
Three questions, answered
immediately.
// OPPORTUNITIES
Where is potential hiding?
Contracts near renewal, machines without a service contract, similar customers with more volume.
// RISK
Where is churn looming?
Accumulating open tickets, long response times, expiring contracts — detected early.
// CONTEXT
Who should know what?
Before every conversation: the full history, linked to contacts and open issues.